Tips for selling info products online

Success sign

Recently I had a reader email me and ask me for tips on selling information products online. Frankly I didn’t feel qualified to answer the question since my product sales aren’t what I want them to be…but I am persevering until I achieve my dreams!   However, I have an incredible writing coach who IS very successful and my inspiration (we’re talking a six-figure income for the last several years!), and I have studied other writers and speakers over the last year who have also experienced great online success. These tips are what I’ve gleaned from listening to them, which I’d like to pass onto you.

  • Pray and ask God to direct your path. Study His word. It will give you wisdom and help.
  • Ask for His divine appointments. God knows people we don’t know who could help us, mentor us, coach us, and show us the way to success.
  • Social media is huge. Be active on Twitter, Facebook, LinkedIn and other social media sites. You can choose 2-3 to be active on consistently. That is better than being on 20 of them and not being on them enough.
  • Blog regularly – 2 to 3 times a week at least is best.Offer great content.
  • People need to see you, get to know, trust, and like you. Let people get to know you through blogging, social media, articles, audios, videos.
  • Be yourself, be authentic and transparent.
  • Know who you are, what you’re about, what your niche market is (your audience), and what problem you can help them solve or pain you can help to heal.
  • Comment on other blogs in your niche.
  • Be a life-long student. Take seminars, webinars, classes, read lots of books.
  • Be a friend to others. Love others.
  • Use lots of video. Video is hot right now. 
  • Do public speaking. I’ve never had to ask for a speaking opportunity. God has always opened the door. Speaking will help you to sell your books on tables in the back of the room.
  • Tell other people about your books. Tell everyone.
  • Use Aweber or another autoresponder and send out an ezine – twice a month or at the very least once a month. Write articles in it, share practical tips, and give other good content.
  • Do article marketing. Write articles for Ezine articles. It has a resource box at the end of your article where you put your name and website.
  • Submit articles to magazines for publication. This gains you credibility. Credibility is vital.
  • Network with successful people. Learn from them. Glean all you can from what they’re doing.
  • However, follow the unique path God has for YOU. You have a calling that only YOU can fulfill – gifts He has put inside of you that no one else has.
  • Find out what sets you apart from others in your same field and capitalize on that. It’s called your Unique Selling Point. Ask yourself (and answer), “Why would people want to buy from me? Why would they want to buy this book?” Then share it.
  • Above all, PRAY, PRAY, PRAY and DON’T GIVE UP. Press on. Persevere. Have faith in God. Seek His face and obey Him, and He WILL bless you!
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Looking for potential: put the vision before you

writing room

A new year is here, and Ellen Goodman – American journalist and Pulitzer prize winner for Distinguished Commentary-suggests a new approach to the age-old tradition of making new year’s resolutions: “We spend January 1 walking through our lives, room by room, drawing up a list of work to be done, cracks to be patched. Maybe this year, to balance the list, we ought to walk through the rooms of our lives, not looking for flaws, but for potential.”

Beautiful advice. We can do all things through Christ.  One way we can look for potential is through creating a vision board. Habakkuk  2:2 (ESV) says, “And the LORD answered me: “Write the vision; make it plain on tablets, so he may run who reads it.”

A vision board is a tool you can use to focus on and to accomplish your dreams and goals.  You can make it very inexpensively, with a poster board, old magazines, and glue, tape, or staples. This past year I made a video, showing how to create your vision board. You can watch that video at my blog post here.

My friend Susan Evans also created a vision board that is beautiful. You can see it on her blog post, Visual Goals for the New Year.

Susan has been making smoking tracks this year in all she’s done. Be sure to check out her post, 50 Things I’ve Accomplished This Year, for inspiration!  I was simply amazed (and felt just plain lazy!) when I read this. I better get busy!  🙂

Have you created a vision board yet?   What is the vision you have for your life this year?  Set it before you today!

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Writing Prompts: when you’re stuck in your writing

blank page

There is nothing scarier for a writer, and yet more exhilirating, than a white page. The white is your breathing space – and yet it leaves you so vulnerable. What if you mess up – with spelling, grammar, or worse, it sounds so silly, bland, boring? This can freeze you up and you get stuck.

One thing that can help with writing are writing prompts. At Daily Writing Tips blog recommended  on ProBlogger, you’ll find a great post on Writing Prompts. A writing prompt is a topic around which you start writing down ideas to give you something to focus on as you write. You can stick closely to the topic or wander off….(which tends to be my style!).

Take one or two of these prompts, and jot them down. “His feet were already numb. He should have listened,” or “She woke, shivering, in the dark of the night.”  Then run with it. 

I also recommend not punctuating, not paying strict attention to spelling or grammar. Tell the internal editor with the critical eye to just sit down and be quiet. Don’t listen to him or her – just write.

What did you come up with?

How do you get unstuck in your writing?  Leave your comments below.

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